I volunteered to spearhead the design and branding efforts for the Activate 2020 conference, crafting the theme logo, social media banner, and postcards. As the project progressed, the unexpected challenge of the pandemic arose, necessitating the creation of animated elements for a series of videos. Leveraging After Effects, I repurposed the banner design into captivating intro and outro animations, seamlessly integrating them into the new video content.
Final banner/postcard design
Motion graphics intro video used at the start of all videos in the series, with a different heading at the end of the sequence for each video
Motion graphics outro video used at the end of all videos in the series
Below is the evolution of the banner design through various iterations, showcasing the refinement and progression leading to the final polished outcome.
